System, People and Capital
The Cooach operating system does the structured work, our people handle judgement, and our capital network funds what is ready. Not three vendors — one relationship.
About
Cooach sits between traditional advisory and traditional investment: an operating system for European company builders, run by people who have built companies themselves, and connected to the capital that funds them. Build. Run. Fund. — one company, one account.
The Cooach Story
Watch the short film for the narrative behind Cooach, or open the pitch decks for the full picture.
The Cooach Story — 2 min, English voiceover.
Business Concept
Cooach Group was born from the need to provide early-stage commercialisation companies with services in finance, corporate administration and HR. Over time, this expertise has been complemented with an investment and collaboration model that enables investors and company builders to meet and turn ideas into reality.
Cooach Group has been established in parallel in the Nordics and Spain since 2018. Originally created as a way to combine the Swedish market with the ability to operate internationally, we now bridge both regions through our multidisciplinary teams, primarily based at our office in Fuengirola, Spain.
Our strength lies in our people and an organisation built on a shared foundation of culture, processes and client focus. With all the opportunities that digital collaboration and AI offer today, we have — in close cooperation with our clients — developed knowledge clusters and processes that support our mission to enable investors and company builders to meet and realise ideas.
Cooach Equity
Through innovative structures and a unique mix of competencies, geography and investment process, we help investors obtain tailored investment opportunities with attractive returns while giving entrepreneurs and project developers the ability to finance their projects.
We see every project as a unique opportunity where proven structures are applied in a tailored way to achieve an optimal balance between company and financial risk.
Through our operating model we maintain low overhead, enabling cost-effective investments with attractive returns. Through our business model we also take minority stakes in the companies and projects we finance and where we can add value beyond capital.
Business development activities within Cooach Equity can be divided into two main categories:
Companies and projects within Cooach Equity come partly from our own companies and projects within Cooach Group. Partly through the relationships created in our daily work delivering business support services to entrepreneurs and project developers. Partly through the financing structures we create on an ongoing basis with a focus on debt financing for entrepreneurs and project developers.
Through our investment model we create value for our investors who can obtain exposure to high-yield instruments but with lower risk than conventional investment models.
Our Story
Cooach was founded on the belief that entrepreneurs and project developers need more than advice — they need a partner who understands both the operational reality of building a business and the capital structures that fuel growth.
We began in Sweden, expanded to Spain, and built a model where business support, financing and investment are not separate services but one continuous relationship. Our team combines operational leadership, capital markets experience and deep local knowledge in both markets.
First client — remote-first trial of the operating model.
Fuengirola office established.
The pandemic marks the start of growing Cooach.
Cooach CX established. Turnover reaches 10 MSEK.
Acquisition of Business Reflex (digital marketing agency). Growth financing of 5 MSEK from Nordea.
Investment into building a Spanish accounting team.
Divestment of Business Reflex. Foundation of Cooach Capital Partner. Return to profitability.
New business plan and strategic financial partner. Sales process kick-off, legal framework in place and hire of Head of Debt Financing. Working lead generation for debt financing S/ESP. 100 investor/entrepreneur partners.
What Makes Us Different
The Cooach operating system does the structured work, our people handle judgement, and our capital network funds what is ready. Not three vendors — one relationship.
We don't just arrange financing — we structure it, participate in it and stay involved through the life of the investment.
Countries are not separate offices. Cooach is one operating model that carries jurisdiction, language and compliance context across Europe — with Sweden and Spain as our operating hubs.
Values
Long-term relationships built on transparency, not transactions.
We invest alongside our network and share the upside and downside.
Sector specialists in each market who understand regulation, culture and networks.
We measure success by results delivered, not hours billed or meetings held.
Sweden & Spain
Our Stockholm office anchors Nordic operations, financing and governance. Our Marbella office leads Spanish real estate, local establishment and Iberian deal flow. Together they give our clients and investors access to both markets through a single trusted relationship.
Stockholm
Artillerigatan 6, 114 51 Stockholm, Sweden
Marbella
The Pool Marbella, El Corte Ingles El Capricho, 1 planta, Avda. Bulevar Príncipe Alfonso de Hohenlohe 2, 29600 Marbella, Málaga, Spain
Fuengirola
Calle Romeria Del Rocio 6, 29640 Fuengirola, Spain
Madrid
Calle de Padilla 20, 28006 Salamanca, Spain
Nordic Reach
Offices and partners across Sweden, Norway, Denmark and Finland.
Iberian Depth
Local execution in Spain with network coverage in Portugal.
Dual Language
Swedish-English-Spanish fluency across the team.
Shared Deal Flow
Investor opportunities sourced and structured in both markets.
Meet the Team
Partners and directors combining operational leadership with capital markets and cross-border execution capability.