About

Built by operators. Backed by capital.

Cooach sits between traditional advisory and traditional investment: an operating system for European company builders, run by people who have built companies themselves, and connected to the capital that funds them. Build. Run. Fund. — one company, one account.

The Cooach Story

A 40-year journey — in film and deck.

Watch the short film for the narrative behind Cooach, or open the pitch decks for the full picture.

Business Concept

Enabling investors and company builders to meet and realise ideas.

Cooach Group was born from the need to provide early-stage commercialisation companies with services in finance, corporate administration and HR. Over time, this expertise has been complemented with an investment and collaboration model that enables investors and company builders to meet and turn ideas into reality.

Cooach Group has been established in parallel in the Nordics and Spain since 2018. Originally created as a way to combine the Swedish market with the ability to operate internationally, we now bridge both regions through our multidisciplinary teams, primarily based at our office in Fuengirola, Spain.

Our strength lies in our people and an organisation built on a shared foundation of culture, processes and client focus. With all the opportunities that digital collaboration and AI offer today, we have — in close cooperation with our clients — developed knowledge clusters and processes that support our mission to enable investors and company builders to meet and realise ideas.

Cooach Equity

Tailored investment opportunities with attractive returns.

Through innovative structures and a unique mix of competencies, geography and investment process, we help investors obtain tailored investment opportunities with attractive returns while giving entrepreneurs and project developers the ability to finance their projects.

We see every project as a unique opportunity where proven structures are applied in a tailored way to achieve an optimal balance between company and financial risk.

Through our operating model we maintain low overhead, enabling cost-effective investments with attractive returns. Through our business model we also take minority stakes in the companies and projects we finance and where we can add value beyond capital.

Business development activities within Cooach Equity can be divided into two main categories:

  • Minority holdings in both listed and unlisted companies and projects
  • Financing solutions with a focus on debt financing in companies and projects

Companies and projects within Cooach Equity come partly from our own companies and projects within Cooach Group. Partly through the relationships created in our daily work delivering business support services to entrepreneurs and project developers. Partly through the financing structures we create on an ongoing basis with a focus on debt financing for entrepreneurs and project developers.

Through our investment model we create value for our investors who can obtain exposure to high-yield instruments but with lower risk than conventional investment models.

Our Story

Two markets. One operating philosophy.

Cooach was founded on the belief that entrepreneurs and project developers need more than advice — they need a partner who understands both the operational reality of building a business and the capital structures that fuel growth.

We began in Sweden, expanded to Spain, and built a model where business support, financing and investment are not separate services but one continuous relationship. Our team combines operational leadership, capital markets experience and deep local knowledge in both markets.

2017

First client — remote-first trial of the operating model.

2018

Fuengirola office established.

2020

The pandemic marks the start of growing Cooach.

2021

Cooach CX established. Turnover reaches 10 MSEK.

2022

Acquisition of Business Reflex (digital marketing agency). Growth financing of 5 MSEK from Nordea.

2023

Investment into building a Spanish accounting team.

2024

Divestment of Business Reflex. Foundation of Cooach Capital Partner. Return to profitability.

2025

New business plan and strategic financial partner. Sales process kick-off, legal framework in place and hire of Head of Debt Financing. Working lead generation for debt financing S/ESP. 100 investor/entrepreneur partners.

What Makes Us Different

Not an advisor. Not a fund. Something in between.

System, People and Capital

The Cooach operating system does the structured work, our people handle judgement, and our capital network funds what is ready. Not three vendors — one relationship.

Active Capital

We don't just arrange financing — we structure it, participate in it and stay involved through the life of the investment.

Pan-European by Design

Countries are not separate offices. Cooach is one operating model that carries jurisdiction, language and compliance context across Europe — with Sweden and Spain as our operating hubs.

Values

How we work.

Trust First

Long-term relationships built on transparency, not transactions.

Skin in the Game

We invest alongside our network and share the upside and downside.

Local Depth

Sector specialists in each market who understand regulation, culture and networks.

Outcome Focused

We measure success by results delivered, not hours billed or meetings held.

Sweden & Spain

Two hubs. One partnership.

Our Stockholm office anchors Nordic operations, financing and governance. Our Marbella office leads Spanish real estate, local establishment and Iberian deal flow. Together they give our clients and investors access to both markets through a single trusted relationship.

Stockholm

Artillerigatan 6, 114 51 Stockholm, Sweden

Marbella

The Pool Marbella, El Corte Ingles El Capricho, 1 planta, Avda. Bulevar Príncipe Alfonso de Hohenlohe 2, 29600 Marbella, Málaga, Spain

Fuengirola

Calle Romeria Del Rocio 6, 29640 Fuengirola, Spain

Madrid

Calle de Padilla 20, 28006 Salamanca, Spain

Nordic Reach

Offices and partners across Sweden, Norway, Denmark and Finland.

Iberian Depth

Local execution in Spain with network coverage in Portugal.

Dual Language

Swedish-English-Spanish fluency across the team.

Shared Deal Flow

Investor opportunities sourced and structured in both markets.

Meet the Team

The people behind the partnerships.

Partners and directors combining operational leadership with capital markets and cross-border execution capability.